During the address verification process, checks are made on the validity of your addresses based on European street referential files in combination with Bisnode's propriety data files. Wrong and/or incomplete addresses will be corrected.
It is essential to standardise your addresses in order to make sure that the recipient receives his postal mail and provides a clean and accessible database.
In addition, standardisation improves the effectiveness of direct marketing campaigns, avoids costly incorrect deliveries and reinforces company's image.
Finally, postal organisations impose structured addresses to benefit from preferential rates for postal deliveries.
During the "deduplication" process, we will identify the number of records that are in your database multiple times at two different levels: Households (more than 1 person at the same address) and Individuals (1 person several times at the same address).
A unique vision of your clients and prospects is very important. It plays a relevant role in reducing your operational costs, in correcting client's value and attribution of purchased products and in improving your brand image in the eyes of the consumer.
|First Name||Last Name||Gender||Street||House Nbr.||Zipcode||City||Country|
|Gitte||Hanspal||f||Frederiksvej||5 St Tv||2000||Frederiksberg||DK|
|Gitte||Hanspal||m||Frederiksvej||5 St Tv||2000||Frederiksberg||DK|
|Marc||Gené||m||Calle Navalmoral de la Marta||42 3 C||28044||Madrid||ES|
|Marc||Gene||m||C. Navalmoral de la Marta||42 3 C||28044||Madrid||ES|
|Laurence||Brion||m||Rue de Westhoffen||16||67200||Strasbourg||FR|
|Brion||Laurence||m||Rue de Westhoffen||16||67200||Strasbourg||FR|
|Bjørn||Sundquist||m||Gamie Strømsvei||35 C||2010||Strøsmmen||NO|
|Bjorn||Sundquist||m||Gamie Strømsvei||35 C||2010||Strøsmmen||NO|
|Bjoern||Sundquist||m||Gamie Strømsvei||35 C||2010||Strøsmmen||NO|
During the Movers & Suppressions process we will identify people who moved and provide the new addresses.
Gone Aways and Suppressions (deceased, salacious name, robinson,…) will be marked, when available.
To reduce your operational costs, preventing to send your mails to the wrong address and avoiding customer attrition, as we will deliver you the correct address.
During the telephone and mobile verification process, checks are carried out on the syntax of your numbers and an identification of fixed telephone line or mobile numbers is made.
Likewise, we also format, structure and harmonize all telephone and mobile numbers in your file. Wrong/incomplete number records will be flagged.
Telephone & mobile standardisation makes the process of automated outbound calls easier and optimizes your database for possible telephone direct marketing campaigns.
|In Phone||Out Phone||Phone||Mobile|
During Name/Surname and gender verification process, checks are carried out on records to distinguish between Firstname and Lastname according to the country's specific referentials. Moreover, the process includes:
Names standardisation results essential in direct marketing campaigns, as well as in recruitment or retention.
It ensures appropriate communication with customers, permits segmentation by gender in direct marketing campaigns and allows companies to be more flexible when personalizing their communication.
It is also fundamental in the merging of different databases, keeping clean and correct the resulting database.
During the e-mail verification process, checks are carried out on the domain name and the syntax. Wrong email addresses will be flagged.
This is very important to reduce the number of wrong e-mails in your database and to avoid to be put onto a spam list for repeatedly emailing inaccurate addresses.
A qualitative e-mail database optimizes the performance of direct marketing campaigns online.